Black Widow: blog tasks
1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above.
2) What is conglomerate ownership and how does it link to Black Widow?
The conglomerate ownership is the own a range of smaller companies (called subsidiaries). An example of this is Disney owning Marvel. It link to black widow because The Walt Disney Company acquired Marvel Entertainment for US$4 billion. The Walt Disney Company now owns Disney Pictures, Marvel Studios, Lucasfilm and Pixar.
Walt Disney Studios are one of Hollywood's major film studios and generated an income of $2.4 billion in 2017. This means that they can afford to make more expensive films, market them around the world at great expense and ensure that they are hugely profitable.
3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?
The aspects of the trailer tell me this is a big-budget blockbuster movie as blockbuster is a major studio movie that's made with a large budget, big stars and often involves a franchise.
A true blockbuster is extremely popular and brings in a lot of money. Typically, a blockbuster is a summer movie that audiences line up to see the first weekend it's released (which coincides with the school holidays and more family time).
4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film.
Black Widow promoted to an audience by three different methods used by film marketing campaign is,
5) What was the production budget for Black Widow and how much did it make at the box office?
- Specific IMAX promotions with 22 minutes of the film shot in 1.90:1 aspect ratio especially for IMAX cinemas.
- Section of the Marvel website with gallery, story synopsis, character posters and opportunities to buy or stream the movie.
- Social media profiles on TikTok, Instagram, Twitter and Facebook. Social media and YouTube advertising was also heavily used by Marvel to promote the film including using tweets from audience members on massive billboards.
5) What was the production budget for Black Widow and how much did it make at the box office?
Black Widow’s success is difficult to judge due to the Covid-19 pandemic.
Black Widow’s budget was $200m and it only made $379m at the worldwide box office due to the pandemic. Marvel would have spent well over $100m on marketing the film globally so the profit level is very low. Most Marvel films have made around $1 billion at the box office.
However, this doesn’t take into account revenues through Disney+ so Black Widow may well still make Marvel and Disney a profit in the end.
6) Would you consider Black Widow a successful Hollywood blockbuster? Why?
I think Black Widow is successful Hollywood because it earn $379 million globally during the pandemics and critics praised the action,story and performance
7) Who regulates the film industry in the UK?
The regulates film industry in the UK are regulated by the British Board of Film Classification (BBFC).
8) What age rating was Black Widow given? Why?
Black Widow was awarded a 12A by the British Board of Film Classification (BBFC). It was deemed to have “moderate violence, injury detail”, yet was not too graphic.
9) Read this feature on Marvel using a fan's tweet to help market the film. Why is audience interaction such an important aspect of modern film marketing?
The audience interaction such an important aspect of modern film marketing as the audience will more likely tell the truth
10) What other interesting details can you pick out of the article about Black Widow marketing? For example, you may want to make a note of some statistics, ratings or how they used TikTok influencers to help promote the film.
Other interesting details I can pick out of the article about Black Widow marketing is they use the audience to comment about their production to promote the film in social media gaining their trust in other influencer of their rating the film 92% viewer rating and the film has done quite well, receiving an 80%
