Audience Effects Theory

Audience Effect Theory

(Blue Planet II)

1) Write a definition of a passive audience: 

The definition of a passive audience is an audience which accepts the messages encoded in a media text without challenge

2) Write a definition of an active audience: 

 A definition of an active audience engages,interprets and responds to a media text in different ways and is capable of challenging the ideas encoded in it.

3) Write a definition of the hypodermic needle theory: 

The definition of a hypodermic needle theory is a linear communication theory which suggests that the media has a direct and powerful influence on audiences, like being injected with a hypodermic needle.

4) Write down a media product (e.g. TV show, newspaper or video game) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you: 


INFORMATION/SURVEILLANCE: Media text - The Times newspaper
 > Why: It tells audiences important information about politics, the world and more.

PERSONAL IDENTITY: Media text - Marvel Movies (E.g. Spider-man)
 > Why:  People see themselves in the characters, their struggles, and their value

DIVERSION/ENTERTAINMENT: Media text - Video Games (E.g. Minecraft)

 > Why: It's fun and helps people escape from stress by building and exploring a virtual world

RELATIONSHIPS: Media text - Friends TV shows
 > Why: People feel connected to the characters and enjoy talking about the show with others

5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above). 

The Blue Planet element of the clip offers the audience pleasures or gratifications:

Information/Surveillance: It teaches viewers about the ocean and the sea animals, helping them learn new facts and information they didn't know or knew

Diversion/Entertainment: The beautiful underwater scenes make people forget their problems and enjoy watching nature itself

Personal Identity: It makes people think about how they treat the environment and how they can help protect the planet

Relationships: Families or friends can watch it together and talk about the amazing animals and the world under the sea

Magazine

 

Camerawork (Doctor Who)

Camerawork

(Doctor Who)

1) Pick three camera shots from the Doctor Who scene and explain what type of shot it is and what meanings or effect they have on the audience.

Two Shots - usually a medium shot or medium close up that allows you to see two characters together

Medium close up - Camera gets closer in on the character so that the face and the top of the shoulder is shown

Wide shot of the scene/Establishing shots - used to introduce location,set the scene or show huge action set pieces that show the whole setting.

 

2) Pick one camera angle that is used in the scene and explain the effect it has on the audience. 

High angle shot - is used in the scene to show the character expression and its face to show how the character felt in the close up or showing what he is looking at.

3) Pick one aspect of mise-en-scene from the scene and explain what connotations are being communicated to the audience.

The Setting shows its sci-fi of the telephone box portal.

The actor expression is serious and panic as the 3 actors movements where fast as they are going everywhere around the one place to another.

Blog feedback and Learner Response

 Blog feedback and Learner Response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: It’s great to see that your blog is up and running and that for the most part you have managed to keep up with the blog tasks required. You seem willing to work towards any improvements needed and this is clear in the writing that I have seen over multiple blog posts. You’ve also gone to great lengths to ensure that your blog is a reflection of yourself which is fantastic.

EBI: I would like you to focus on ensuring all blog tasks are correctly titled (including capital letters) and all answers are clear and detailed throughout. Also, whilst I know it was when you were absent, if you could read over the information for the Camerawork task and complete that, then that would catch you up completely.

Grade: 3

Marks: 9/30

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1:  0/1

Q2: 1/1

Q3: 0/12

Q4: 2/2

Q5: 3/6

Q6: 3/8

3) Identify one of your stronger questions. Why did you do better on this question? Use the mark scheme to help you with this.

Q5 is one of my stronger question as I got half of them right and maybe next time if I revise better I could get 6/6

4) Identify one of your weaker questions. Why did you score lower on this particular question? Use the mark scheme to help you with this.

Q6 is my weaker question because I  didn't add stereotype, controversial/emotive images and should add more detail.

5) Finally, write a new, detailed paragraph for Question 3 - the unseen text 12 mark question. Use the mark scheme to identify anticipated content you can add to your response and make sure you refer to the text and write in detail

Design and layout

• Direct address of main image from the advert with Beyonce making eye contact with
audience.
• The central image is anchored by the slogan across the middle (‘Catch the fever’) as
well as the anchorage text in the bottom right.
• The advert is dominated by the central image which is provocative and designed to
illicit a strong reaction from the audience.

Photographic codes / mise-en-scene

• The central image features Beyonce in a provocative pose wearing a low-cut,
revealing dress. This combines with the colour connotations to create a seductive
effect.
• The image also has connotations of class and wealth with the costume appearing to
be luxury or designer label, fitting in with the connotations created by the serif
typography.

Verbal codes (use of language)

• Product name offers connotations of romance and attraction – ‘Heat’.

• ‘Catch the fever’ as a slogan is snappy and links to idea of magic or irresistible

attraction created by the fragrance.

• ‘The first fragrance by Beyonce’ appeals to fans of the artist and suggests an exciting

new range of products from a star known for music and acting.

Colour palette

• Advert is dominated by red – connotations of romance, seduction, sex appeal and

fire/heat (the name of the product). Creates a powerful effect on the audience. Colour

of product in bottle adds to this effect.

What do you feel is your strongest piece of work so far? What is your weakest? What specific skills or knowledge do you need to develop over the rest of the course?

My strongest piece of work so far is the Magazine Demographic I did to complete my work and My weakest piece of work is the Mise-en-scene (Stranger Things) of the 'CLAMPS' as I'm not good at it. The specific skills I need to develop over the rest of the course improve my work and revise key words I need to remember for the up coming exams or test

Demographics and Psychographics

Demographics and Psychographics

 1) What information do media companies use to create a demographic profile of their audience?

The information the media companies use to create a demographic profile of their audience is Age, Gender, Income, Education and Occupation

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

Media companies and advertisers increasingly using audience profiling and not just demographics because it makes them easier for them to reach their target customer.

3) What are the seven different Psychographic groups? 

The seven different Psychographics groups are The Aspirer, The Reformer, The Explorer, The Mainstream, The Succeeder, The Struggler and The Resigned.

4) Write a brief summary of what each Psychographic group is seeking or motivated by.

The Aspirer - Materialistic, acquisitive people, who are driven others perceptions of  them rather than by their own values. Their core need in life is for status

The Reformer - Independent judgemental and reformers are the most anti-materialistic of the 7 groups and they seek out the authentic and the harmonious

 The Explorer - These people are driven by a need for discovering, challenge and new frontiers. They often the first to try out new ideas or experiences and their core need in life is for discovery.

The Mainstream - The people who live in the world of domestic and their life choice are 'we' rather than 'me'. They are the mainstream of society and also their core need in life is for security

The Succeeder - The succeeder posses self-confidence, have strong goal orientation and tend to be very organised. They also seek out caring and protective brands and their core need in life is for control.

The Struggler - They live for today and make few plans for tomorrow as for others often see them as victims, losers and wasters - aimless, disorganised people. In  essence, they seek escape.

The Resigned - They are predominantly older people with constant, unchanging values built up over time. They respect institution and enjoy acting in traditional roles. In life, their aim in basic: it is to survive

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

The psychographic group I belong in is The succeeder and The Reformer because I'm organized and independent of my own interests and lifestyle

Magazine Demographics

Magazine Demographics

Home: City

Race/Ethnicity: white people

Gender: Women

Age: 18-30 (Teen-Adult)

Social Class:  B

Education: University or collage

Age: The reasons why the age is teenage to adults is because most women may need advice to make a new hairstyle or makeup to look and may go and buy the beauty product

Gender: The reason why the gender is women is women out there use the women front cover to attract women to go and buy the Magazine or borrow it to see their beauty product or their new creative design ideas for the makeup or hair style in this generations

Social Class: The social class is B because people may think it is relative to creative and media due to the designs and may think they have a lot of money advertising the magazines

Education: The education maybe used by university or collage as young females want to make them look beautiful buy using different hair style by using the magazine to choose and make them look attractive

Race: Maybe white people or other different race as it depends as it doesn't matter of different race as women can still use the magazines